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Sun Capital Affiliate Kellwood Acquires Adam

BOCA RATON, FL Sun Capital Partners today announced that its affiliate Kellwood Company, a leading designer, manufacturer and marketer of premier fashion brands, has acquired ADAM, a high–end contemporary clothing business with wholesale, retail and e–Commerce outlets. ADAM retail locations include New York City, Buffalo, N.Y., and Bryn Mawr, Pa. Terms of the deal were not disclosed.

Founded in 2004 by Adam Lippes, former worldwide creative director of Oscar de la Renta, ADAM manufactures and sells contemporary sportswear lines for men and women at luxury retailers such as Bergdorf Goodman, Neiman Marcus and Harrod’s, at ADAM retail stores, and through ShopADAM.com. ADAM produces a year–round Basics line and seasonal offerings (Spring, Summer, Fall, Holiday and Resort). The retail locations will continue to operate, and Lippes will remain with ADAM.

“The acquisition will enable ADAM to focus on its core brand while benefiting from Kellwood’s distribution channels, its manufacturing and purchasing capabilities as well as its extensive experience in the fashion industry,” said Brian McGee, Vice President at Sun Capital Partners. “We will continue to look for acquisition opportunities in the marketplace that expand Kellwood’s attractive collection of brands and enhance its competitive market position.”

Sun Capital Partners, whose affiliate acquired Kellwood in February 2008, counts among its affiliated portfolio companies a number of leading apparel, retail and consumer businesses, such as Gordmans, The Limited, Gerber Childrenswear, Hanna Andersson, or Anchor Blue.

About Sun Capital Partners, Inc.
Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in companies that can benefit from its in–house operating professionals and experience. Sun Capital affiliates have invested in more than 240 companies worldwide with combined sales in excess of $40 billion since Sun Capital’s inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, and New York, as well as affiliates with offices in London, Paris, Frankfurt, Luxembourg, Shanghai and Shenzhen. For more information, please visit www.SunCapPart.com.

About Kellwood Company
Kellwood designs, manufactures, and markets a growing collection of premier fashion brands across a broad range of consumer lifestyles. The company’s brands include Vince, Baby Phat, Jolt, SAG Harbor, Briggs NY, and MyMichelle as well as licensed brands, XOXO and David Meister. Kellwood also operates Vince retail stores and SAG Harbor outlet stores across the United States. For more information, please visit www.Kellwood.com.

About ADAM
ADAM is a contemporary underwear and sportswear concept for men and women. Originally launched in the spring of 2004 as a modern underwear and T–shirt company known as Adampluseve, it has evolved into a casual yet luxurious sportswear line renamed ADAM. A favorite of Oprah Winfrey, Jennifer Aniston, Brad Pitt, Courtney Cox, Nicole Kidman, Jessica Simpson, Nick Lachey, Iman, David Bowie and Ricky Martin, ADAM is available in more than 125 stores in 8 countries. These include Bergdorf Goodman, Intermix, Saks Fifth Avenue, Jeffrey NY, Ultimo, Ron Herman/Fred Segal, United Arrows, Isetan, Lane Crawford, and the luxury catalog, Vivre. Additionally, the complete collection is available online at www.shopadam.com.
For more information, please contact:
Katrin C. Lieberwirth
Stanton Public Relations & Marketing
646–502–3548
klieberwirth@StantonPRM.com

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