News

Shopko E-Commerce Now More Interactive

GREEN BAY, WI Shopko is pleased to announce an upgrade to its online shopping system; consumers visiting Shopko’s website can now browse an engaging digital version of the current print advertising circular. Shopko partnered with PointRoll, a Gannett Company and leading provider of digital marketing technology, to provide its customers with the intuitive interface for a custom, localized shopping experience using their ShopLocal technology. The new interactive version of the weekly flyer adjusts to the user’s location, allowing customers to create and print a personalized shopping list of items that are available at their local Shopko store. The design also offers customers to flip pages, simulating a print circular experience, and the option to purchase merchandise by adding to an online shopping cart directly from the interactive flyer.

“We know our customers depend on our newspaper advertising to keep up on all of the sales and promotions at Shopko. Now we have an easy, convenient, and improved way for them to access this information whenever and wherever they need it,” stated Jack Mullen, Shopko Senior Vice President of Marketing. “Likewise, customers can sign up to have this advertising emailed to them every week so that they never miss another sale.”

Initial feedback on the new features and functionality of the interactive ad has been positive. “The Weekly Flyer section is one of the most popular areas on Shopko.com. The new interactive features and localized promotions provide our online shoppers and browsers with the same convenience and service they expect from our brick and mortar locations,” commented Mike Sidders, Shopko Vice President E–commerce.

Shopko.com is a full service shopping site offering over 10,000 products, including exclusive web–only products and promotions. The site also provides users the convenience of finding store locations and hours, ordering contacts, refilling prescriptions, applying for a Shopko Rewards card and more. Check out the new dynamic Weekly Flyer functionality at www.shopko.com.

About Shopko
Shopko Stores Operating Co., LLC is an affiliate of Sun Capital Partners, Inc., a leading private investment firm focused on leverage buyouts, equity, debt, and other investments in market–leading companies that can benefit from its in–house operating professionals and experience. Headquartered in Green Bay, Wisconsin, the $2 billion retailer operates 143 stores in 13 states throughout the Midwest, Mountain and Pacific Northwest regions. Retail formats include 136 Shopko stores, providing quality name–brand merchandise, great values, pharmacy and optical services in small to mid–sized cities; 5 Shopko Express Rx stores, a convenient neighborhood drugstore concept; and 7 Shopko Hometown locations, a smaller concept store developed to meet the needs of rural communities. Shopko plans to open 3 additional Shopko Hometown stores in 2011. For more information, visit www.shopko.com.

About PointRoll
PointRoll, a Gannett Company (NYSE:GCI – News), is the leading provider of digital marketing services and technology. PointRoll enables advertisers, agencies and Web publishers to create, deliver and measure interactive and action–inspiring online video, rich media display, digital circulars, mobile, and social campaigns. Delivering both the art and science of the digital engagement, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers and make a memorable and measurable impression. PointRoll’s ShopLocal technology enables brands to distribute local marketing promotions to any digital format including online circulars, display advertising, Facebook, digital out of home, mobile, and more – with added intelligence. Powering 46 of the top 50 retailers’ circulars, PointRoll’s ShopLocal product suite utilizes advanced localization and learning to deliver more relevant and optimized product and promotion content to any digital platform. For more information, visit http://www.pointroll.com or follow us @pointroll.