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Edwin Watts Golf Celebrates Grand Opening of New Location in Miami

Edwin Watts Golf Brings State-of-the-Art Golf Retail Facility to Area Golfers & Shoppers; Launch Monitor, Club Repair Facility & In-Store Putting Green Complement Area’s Freshest Assortment of Name Brand Golf Equipment, Apparel, Electronics & Accessories

FORT WALTON BEACH, FL Edwin Watts Golf Shops, LLC (EWGS), one of the world’s largest specialty golf retailers with over 90 retail locations, today announced the successful grand opening of its newest state–of–the–art golf retail facility in Miami, Fla. Edwin Watts, founder of Edwin Watts Golf Shops, was on–site to participate in the grand opening festivities on Saturday, February 26, to officially open the 5,208 sq. ft. store, located at 6254 South Dixie Highway.

The new store on South Dixie Highway enhances Edwin Watts Golf’s retail presence in the South Florida market, complementing the already established locations in Boca Raton, Ft. Lauderdale, Plantation, Doral, North Miami Beach, and inside Sears at the Pembroke Lakes Mall. Edwin Watts Golf provides consumers a service–based interactive golf experience, as the store is equipped with a state–of–the–art launch monitor and club repair facility, in–store putting green and much more.

Golfers will have the opportunity to test out the latest product innovations from all leading brands, tune–up their game with performance fittings and enjoy the freshest assortment of golf equipment & apparel, electronics and related golf accessories from top brands such as Ping, Callaway, TaylorMade, Titleist, FootJoy, Nike, adidas Golf, Cleveland, Cobra, Mizuno, Adams, Wilson, and others.

“South Florida is a spectacular golfing market, and we are thrilled to grow our retail presence in the area,” said John Watson, CEO, Edwin Watts Golf Shops. “Local golfers now have another convenient location to test out the latest equipment introductions for 2011, and our performance fitting experts will match customers with the proper equipment to fit their game.”

The new Miami location further expands EWGS’s stable of more than 90 domestic retail locations, and overall golf retail operation that features a popular eCommerce Internet business, at www.edwinwattsgolf.com, along with the Company’s direct catalog sales business. The new location comes on the heels of EWGS’s recent agreement with Sears Holdings (NASDAQ: SHLD) to create the first U.S. based “store–within–a–store” retail model for the golf industry. As a result, EWGS has opened 12 new service–oriented golf shops inside existing Sears stores at key locations nationwide.

About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi–channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America’s Golf Club.