BOCA RATON, FL Alcan Packaging Beauty, following its change of ownership in July 2010, has announced today its new company brand name.
The new company brand identity has been designed around a subtle name change and a powerful logo.
The semantic of Albéa reminds the beauty word and symbolizes material embellishment, referring to our core business. The letter A at the beginning and at the end of the name reflects its openness.
The logo symbolizes the cells directly inspired from the protective honeycomb and its natural potential for expansion. “It represents the protection and great care we put into our customers’ products, in all the markets we serve, as well as our focus to support their development, worldwide” explained Francois Luscan, President and CEO Albéa.
Together, it creates one distinctive company brand and supports the company fundamental determination, across its wide product portfolio, to continue to excel and deliver outstanding service and value to all company’s stakeholders.
“We are one company, with a powerful new global brand name, well respected throughout the industry and synonymous with quality and trust. Our new company name is building upon these solid assets to propel us into a new area of growth, said Francois Luscan.
The new Albéa brand will be rolled out globally during the next 6 months.
About Albéa
Albéa is a world leading packaging company providing a wide range of solutions for the make–up, fragrance, skincare, personal & oral care markets.
Headquartered in France, Albéa employs 8200 people and operates with 25 manufacturing facilities in 11 different countries across Europe, Americas and Asia.
The company offers its customers added value product and service thanks to its solid industrial know–how, its passion for innovation, its global dimension and its talented people.
For more information please visit us at: www.albea-group.com
For further information, please contact:
Dalila Safir
Director, Communications Albéa
Office : +33 (1) 49 68 61 85
Mobile: +33 (6) 89 71 10 31
dalila.safir@alcan.com
Please not that from November 29, 2010,
our new email address will change to @albea–group.com
