Two Edwin Watts Golf Shops Among America’s 100 Best Clubfitters By Golf Digest

The Turkey Lake Road location in Orlando, Fla., and the Brook Highland Shopping Center location in Birmingham, Ala., receive prestigious recognition

FORT WALTON BEACH, FL Edwin Watts Golf Shops, LLC, one of the world’s largest specialty golf retailers with over 90 retail locations, recently announced that two of its premier locations, the Turkey Lake Road store in Orlando, Fla., and the Brook Highland Shopping Center store in Birmingham, Ala., have been recognized by Golf Digest as two of America’s 100 Best Clubfitters.

The esteemed Edwin Watts Golf Shops were among a group of 500 clubfitters considered for this prestigious recognition. The process for determining America’s 100 Best Clubfitters is based on the following criteria: (1) The location must be open to the public, (2) There must be access to clubs made by top manufacturers, and (3) The fitter must be nominated by one of the following: one of Golf Digest’s 900–plus raters of America’s 100 Greatest Golf Courses, golf association executives, top teachers or other industry sources.

“Touring professionals enjoy custom–fit and custom–built equipment tailored specifically to meet their unique swing characteristics,” said John Watson, CEO, Edwin Watts Golf. “At Edwin Watts Golf, our fitting experts are committed to helping all golfers reach their maximum potential, regardless of age, level or ability, by outfitting them with the proper equipment. Golfers that don’t have custom built equipment are truly playing at a disadvantage.”

A performance club fitting session at Edwin Watts Golf is designed to assess a golfer’s game, calibrate their static measurements and essentially determine the ideal equipment that will maximize their performance. Each shop offers a selection of equipment options from the industry’s leading manufacturers, and a personalized set of golf clubs will be created to provide golfers with the ideal equipment to match their game.

“We are honored to have multiple locations recognized as top clubfitters by Golf Digest, validating the effectiveness of our knowledgeable and experienced staff,” added Watson.

Each respective Edwin Watts Golf Shop features select product assortments in golf equipment & apparel, electronics, and related golf accessories, highlighted by such noted brands as PING, Callaway, TaylorMade, Titleist, FootJoy, adidas Golf, Cleveland, Mizuno, Cobra, Nike, Adams, Wilson, and others. Further, Edwin Watts Golf Shops offers consumers a service–based, interactive golf experience showcasing product testing, via an in–store putting green and hitting bay, game improvement clinics, expert golf club and golf ball performance fitting, the latest equipment technology, apparel styles, other innovations and much more.

About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi–channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (, Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog ( Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America’s Golf Club.

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