Bruegger’s Bottomless Mug Campaign Raises $90,000 for Children’s Miracle Network Hospitals

Fast casual leader completes first national fundraiser to benefit local children’s hospitals

BURLINGTON, VT Today, Bruegger’s announced that it will donate approximately $90,000 to Childrens Miracle Network Hospitals – largely the result of its “Bottomless Mug” campaign, which ran October 27, 2010 through January 31, 2011. Throughout the campaign, the fast casual leader donated a portion of proceeds from sales of the bakery’s popular Bottomless Mugs and asked generous guests to donate spare change (and more) during its first–ever Free Coffee Day in November 2010.

The campaign was Bruegger’s first national fundraiser to benefit Children’s Miracle Network Hospitals and the first time the bagel leader, with 300 locations in 26 states, donated a portion of proceeds from sales of its popular Bottomless Mug. Guests who purchased the Bottomless Mug receive unlimited free refills of coffee, tea or soft drinks for a full year –– and helped sick and injured children by supporting children’s hospitals in Bruegger’s neighborhoods.

“We have a strong commitment to our local communities,” said Bruegger’s CEO, Jim Greco. “Children’s Miracle Network Hospitals reflects these core values and was a wonderful partner to our local bakeries. Together we were able to raise awareness and funds for the outstanding local children’s hospitals and the children they help so valiantly every day.”

Bruegger’s guests were winners too. The restaurant group estimates that it gave away more than 40,000 free cups of coffee on Free Coffee Day. Guests generously donated much more than the price of a cup of coffee, all to benefit the great cause.

“So many people benefited from this campaign,” said Shirley Rogers, senior vice president, Children’s Miracle Network Hospitals. “Most importantly the kids and families at the local hospitals have a new advocate, but Bruegger’s guests, team members and all of our staff enjoyed the campaign too.”

About Children’s Miracle Network
Children’s Miracle Network Hospitals raises funds for 170 children’s hospitals across North America, which, in turn, use the money where it’s needed the most. When a donation is given it stays in the community, ensuring that every dollar is helping local kids. Since 1983, Children’s Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of our mission to save and improve the lives of as many children as possible. Learn more at

About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the fast casual restaurant segment. The company operates 300 Bruegger’s Bakeries in North America (including 4 co–branded locations). In addition, it operates 137 Timothy’s World Coffee, mmmuffins and Michel’s Baguette Cafes in Canada through a wholly owned subsidiary, Threecaf Brands Canada Inc. BEI’s portfolio of brands is dedicated to serving a wide variety of freshly prepared breakfast and lunch options, made with high quality simple ingredients. Founded in 1983, the company is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit or become a fan on Facebook at

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